iPhone 15 Design Shock, Sneaky iPhone USB Trick, Apple’s Massive Privacy Problem

Taking a look back at another week of news and headlines from Cupertino, this week’s Apple Loop includes the new iPhone 15 design leaks, Apple’s sneaky USB trick, iPhone impacted by Foxconn protests, iPad Pro vs iPad Air, Apple’s latest privacy problem, Competition authorities investigate Apple, and will Tim Cook Buy Manchester United?

Apple Loop is here to remind you of a few of the very many discussions that have happened around Apple over the last seven days (and you can read my weekly digest of Android news here on Forbes).

iPhone 15 Leaks Reveal Echoes Of The C

Did you like the design of the iPhone 5C? If so, then the iPhone 15 is going to bring back memories of a simpler time in Apple’s smartphone portfolio. New information on the potential design suggests that the squared look will have some rather familiar rounded corners:

“The iPhone 5C was one of Apple’s most comfortable iPhones in hand, but the design was unloved because the chassis was made of plastic. However, that mistake won’t be repeated, with ShrimpApplePro stating that the chassis of iPhone 15 models will be made of titanium.”

(Forbes).

Apple’s Sneaky USB Trick For New iPhone

Following the ruling from the European Parliament mandating the use of USB-C charging on smaller electronic devices, Apple is set to drop the lightning port from the iPhone 15 family. Whether this will be just for EU models or will be a worldwide change remains to be seen. Still, the latest leaks around the upcoming handsets suggest Apple is making a sneaky decision to create more distance between the regular and Pro handsets:

“[[Analyst Ming-Chi] Kuo states that the standard iPhone 15 and iPhone 15 Plus will remain limited to USB 2.0 speeds (the same as Lighting), but the high-end iPhone 15 Pro and iPhone 15 Pro Max (potentially rebranded ‘Ultra’) will support “at least USB 3.2 or Thunderbolt 3.” “

(Forbes).

Apple Facing Impact Of Foxconn Protests

The ongoing protests at Foxconn’s factories in China following the severe CoVID-19 restrictions put in place on them by the Chinese government:

“The rare scenes of open dissent in China mark an escalation of unrest at the massive factory in Zhengzhou city that has come to symbolize a dangerous build-up in frustration with the country’s ultra-severe COVID rules as well as inept handling of the situation by the world’s largest contract manufacturer.””

The resulting actions will have a material effect on its output, which is heavily focused on the iPhone. Practically this will see few iPhones in the retail chain during the critical run-up to the holidays:

“iPhone output at factory could slump by as much as 30% in November, and that Foxconn aimed to resume full production there by the second half of the month. Apple had warned it expects lower shipments of premium iPhone 14 models than previously anticipated… Foxconn accounts for 70% of iPhone shipments globally. It makes most of the phones at the Zhengzhou plant, although it has other smaller production sites in India and southern China.”

(Reuters).

Comparing The iPad Pro And iPad Air

If you are looking for ultimate performance in your iPad, then the choice is obvious – go for the iPad Pro running the Apple Silicon M2 chipset. But if you are looking for a more practical tablet, there is a better option than the iPad Air. The team at 9to5Mac has a head to head to help:

“If you know you’ll often be pushing your tablet to the limit, the iPad Pro delivers the top-performing package with up to 16GB RAM and 2TB storage, 120Hz ProMotion display, Thunderbolt support, and the ability to capture ProRes 4K video, all powered by the new M2 chip… When considering all the similarities, the iPad Air is likely going to be the best choice for most people. It’s got a price of around $200 less than the iPad Pro while including most of the premium iPad Pro features.”

(9to5Mac).

Apple’s Latest Privacy Problems

Apple’s ability to track users moving through the App Store were published this week by Musk Inc. Naturally, Apple has to track purchases from the App Store, but the latest privacy concerns go deeper both into how the App Store works, but also how Apple has tracking that can identify you that cannot be turned off. When you make a big marketing play about privacy, issues like this show the awkward line between the legal agreements and the public messaging:

“Of course, users might assume that turning off device analytics while they’re setting up their phone would stop this sort of data collection. And who can blame them; Apple touts its privacy chops all the time, and turning that option off is supposed to deprive Apple of “data about how you use your devices and applications.” But what it doesn’t say is that applications themselves can do all sorts of tracking outside that system; hence almost all of Apple’s apps having their own privacy agreements (which you implicitly agree to by using them).”

(The Verge).

Apple and Google Under Investigation In UK

The United Kingdom’s Competition and Markets Authority (CMA) has opened an investigation into Google and Apple’s practices around mobile software in general and web browser engines in particular:

“Ultimately, these restrictions limit choice and may make it more difficult to bring innovative new apps to the hands of UK consumers. At the same time, Apple and Google have argued that restrictions are needed to protect users. The CMA’s market investigation will consider these concerns and consider whether new rules are needed to drive better outcomes.”

(Forbes).

And finally…

With the legendary football club Manchester United up for sale, Apple looks to be considering a bid for the company. It’s not as outlandish as it appears – witness Apple’s recent moves into sports broadcasting on Apple TV… witness the $2.5 billion spent on gaining Major League Soccer’s rights to stream. Buying a football club with its own TV channel, rich history, and dedicated fanbase? Why not. Why not, indeed:

“Technology giants Apple are interested in buying Manchester United in a stunning £5.8billion. United owners the Glazers have decided to sell the club after caving in to the demands of those fans who have wanted them ousted. The American billionaires will sell the club to the highest bidder – and bosses of Apple have expressed an interest in discussing a potential deal.”

(Daily Star).

Apple Loop brings you seven days worth of highlights every weekend here on Forbes. Don’t forget to follow me so you don’t miss any coverage in the future. Last week’s Apple Loop can be read hereor this week’s edition of Loop’s sister column, Android Circuit, is also available on Forbes.

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